(this is part of an ongoing process of defining what the Spark strives for…)
• We are fundamentally optimistic about change and human potential for change
• We believe there are many paths to personal and global transformation
• We are curious about life and committed to lifelong learning
• We write about solutions to problems
• We are part of society: we want to be involved, both as a magazine and as individual writers
• We believe in personal responsibility
• We are not party-political
• We don’t subscribe to the trend of journalistic cynicism
• There is no one answer or quick fix to the many large scale problems facing the planet
• We like to think we are at the heart of the alternative West Country but that doesn’t mean that the mainstream has nothing to teach us
• We cover local issues but we have an active interest in national and global issues and believe passionately in our responsibilities towards the Earth and to all life
• If we get something wrong then we are honest about it: we want our readers to trust us
• We believe in people’s right to be who they want to be, and respect their desire to get there, providing it doesn’t harm others or the planet
• We believe in the fundamental right to freedom of speech
• We believe in running this magazine as an ethical business