Changes Start with... THE SPARK "at the heart of the alternative west country"

Listings Ads House style


All listings ads conform to Spark house style

• it makes the ads easier to read

• it makes ad booking clear and equitable

• it makes ad processing more efficient, and therefore cheaper


Every ad booked online will be checked by a real human being! Any ad that doesn’t conform to house style will be amended so it does


• all ads use the same font

• all ads are in black and white

• contact details go at the bottom of the ad and appear in bold

• we don't use bold or italics anywhere else in the ad

• we never use underlinings, whole words in CAPITALS or coloured text

• ads are sold by number of words - you don’t get extra space if you use less words

• bullet points follow the text • they don’t automatically get a new line

• your ad will appear as one solid block of text; new lines may not show in your final ad

• your ad may appear slightly differently in the mag and online – depending on space

• further info on line returns, bullet points and ad spacing here
• all listings ads can choose to have a FREE disability access code


Individual ad types have additional house style rules - click an ad name for more info

15max 30max 60max 90max header 110 header 130 header 150 header 200


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