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We are currently conducting a new Readers Survey (late 2009 / early 2010)
We’ll post the results soon
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• 70% of our readers are female
• the greatest proportion of our readers are in the 36-45 years old category
• 55% are owner-occupiers
• nearly 45% of our readers are parents
• 65% of our readers are in paid work • 26% are self-employed • 14% are students
Continuing Education • in the previous year 76% had done some sort of training • 51% had participated in non-residential adult education (that’s twice the national average)
• 30% had attended a weekend workshop
50% of readers had degrees • 78% gave reading as their top interest • 66% read a daily newspaper
Attitudes to Shopping • when we asked our readers what factors were either important or very important to them when they shopped 88% said healthy eating • 83% said a product’s impact on the environment • 76% said fair trade • 73% said animal welfare
• 65% said community or local development
41% ate organic food at least once a week
71% had had at least one complementary therapy in the last year
57% exercised twice a week or more
Holidays & Travel • in the previous year 83% had taken holidays in the UK • 67% had taken a holiday abroad • 61% said they travelled independently
77% said they told other people about things they’d seen in The Spark
68% kept their Spark for a month or longer, including 12% who said they keep their Spark forever!
53% said they referred to their Spark at least once a week • 47% said they referred to their Spark at least once a month
1 full of useful information
2 design, format and clarity
3 our attitude
4 breadth of coverage
5 it’s alternative
6 it’s free
7 it’s full of great ideas
8 our original approach
9 readability
10 ethics
"Alternative and classy with it"
"It's groovy, enlightening, inspiring, amusing, entertaining and informative"
"Positive, dynamic and hopeful"
"Its green and independently-funded. It tells the truth"
"It makes me think there is hope for our future"
"Non-commercial finger on the pulse"
"It's informative, intelligent, stimulating, different, balanced"
"I am encouraged that so many people care about these vital issues"
"Its fresh, interesting and informative"
"A nice balance between serious and the light-hearted"
"Merges together many alternatives without delusion"
"Fresh outlook, good information, non-judgmental, does not appear to be aimed at any one group of people"
"Very impressed, high quality product with good range of subjects; sensibly not crankily written about.”
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